Social Gaming, Dating Account For The Biggest Growth In Carrier Billing
Over the last year, we have seen some notable advances in mobile carrier billing — which lets people pay for services and content on their phones by charging it to their carrier bills: Google expanded its carrier billing services to music and more; Facebook joined the ranks of those offering it, and Amazon has a deal with a company that could help it potentially roll out such services, too. (Noticeably absent is Apple; more on that below.) Now, data shared with TechCrunch by U.S./German carrier billing company mopay provides a look at just how much money these kinds of services are making. Analysing data from some 4 million transactions across some 300 customers in 80 countries, between 2008 and the end of 2011, mopay says that traffic on mobile billing services has increased four-fold. And along with the traffic increase has been one in value. Mobile gaming , which has been an early and popular application for carrier billing, is currently the biggest generator of carrier billing revenues, accounting for over half of all transactions and growing at a rate of almost 30% year-to-year. Within that, some areas are doing better than others: traditional mobile games currently bringing in $4.50 per month, and have grown by only 10%; but, perhaps because it is a newer market, social gaming is seeing a much stronger rise: its average revenues per user are up by 40% to over $5 per month. And on a wider scale, social media applications accounted for 5% of all carrier billing transactions.
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Social Gaming, Dating Account For The Biggest Growth In Carrier Billing
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