Nimble Goes After Salesforce, Wants To Be The “Pandora Of Contacts”
Jon Ferrara thinks Salesforce is doing it wrong when it comes to social. The founder of Goldmine, a CRM company he sold for $100 million nearly a decade ago, is attacking the market a different way with his latest startup, Nimble . “We are effectively Salesforce but social,” he says, taking a jab at what is now the 800-pound gorilla. Salesforce would counter that it has Chatter and Radian6 , but punching up is always a good way to get noticed (just ask Marc Benioff, who became a billionaire tussling with Microsoft and Oracle). “We have spent time interviewing their dev team,” says Ferrara. “A lot of the stuff they are talking about, they don’t have
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Nimble Goes After Salesforce, Wants To Be The “Pandora Of Contacts”
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