The New York Times released its latest earnings report earlier this week, spurring another round of discussion about the newspaper’s paywall, which was near the beginning of this year . The consensus: Early signs are positive, but it’s not doing well enough to offset plummeting print ad revenue. What’s the solution? Well, if you listen to a number of online media pundits, it’s all about bringing more value to the most devoted members of The Times’ readership. Over at GigaOm, Matthew Ingram suggests , “Regular readers should get more than just a sales rep hitting them up for a monthly payment — the fact that they are a devoted fan should entitle them to earn rewards, whether it’s money off their subscription for interacting with the paper, or offers that others don’t get.” It’s a point he’s made before , as has Clay Shirky , who wrote that “this may be the year where we see how papers figure out how to reward the people most committed to their long-term survival.” I’m a happy New York Times subscriber, but I have to say: I don’t think The Times is doing a good job on this front, or much of a job at all

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I’m A New York Times Subscriber, So Where’s My Tote Bag?
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