1 in 10 Americans Make ‘Impulse’ Donations Via Text [STUDY]
“Impulse decision” usually has a negative connotation — except when it comes to making charitable donations via text message. A recent study shows that almost one in 10 Americans has donated via text— and that it was an impulse donation. The Pew Research Center surveyed the response time for donations that came in via text message in the aftermath of the 2010 earthquake in Haiti. Three quarters (73%) of people surveyed who donated made their contribution the same day they heard about the campaign.
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1 in 10 Americans Make ‘Impulse’ Donations Via Text [STUDY]
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